Loved the pictures, good moral, entertaining story. The kids laughed a few times, and enjoyed the anticipation of discovering what lesson Ugly Fish was going to learn. I enjoyed that this was a book aimed at bullies instead of a book aimed at those who are bullied. Bullying requires a victim and an aggressor, and it's a problem that needs to be addressed from both angles. This book takes a look at the aggressive side of the equation in a way that is engaging, probably subtle for many kids, and in a way that opens the door for adults to discuss this issue with kids in a natural conversation. I thought this was a well done, entertaining book. And I loved the way Ugly Fish the fish was drawn! He was so ugly, he was cute!